We used the information from the questionnaire as market research to make the opening of the opening title more engaging to the audience by including the mise-en-scene that scored the highest.
- In the questionnaire we asked what people would like to see the most in our opening. Nearly 50% of people said they would want to see a possessed object. 50% of people chose a possessed doll as it links well to the possession genre and is a common convention for horror.
- We also used a statue as a prop to reiterate the horror genre as it can be seen as a possessed object to support the possession side to our opening title. We thought that this prop would engage our audience because almost 50% of people asked for possessed objects which would entice the psychographics of our target audience.
- The music box was also a popular prop choice voted for by our target audience. Nearly 50% of people said that they would prefer to see a music box in the opening title which is why we have included it so our opening will appeal to the majority of the people.
- On the other hand the questionnaire gave us feedback suggesting not to include blood and gore as less than 40% of people opted for that choice, hence why we didn't use it in our opening as it would discourage people from watching it.
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