- The first shot is a close up of an arm with a large cut and excessive blood. The use of this mise-en-scene indicates what the production company genre industries are, conveying the target audience. This then zooms in to the cut with an extreme close up to emphasize the gore effect and emphasize that their speciality of films is horror and gore.
- The close up shot of the arm emphasizes the gore even more, and with the luminous pink highlight effect which makes the running title more interesting/engaging as there are loud sounds like metal clanging together giving the impression of action due to construction work (manual work), suggesting that there are elements of action.
- The typography of the production company looks robust and worn suggesting that the 'kills' are graphic, adding to the genre of what films this production company works with.
'Dark Trees' Deconstruction:
- The ripple effect at the beginning of the production company title is accompanied with a sudden sound of lightning where the shot zooms into the trees. This the sound gives a horror effect as lightning is a common conventions of horror films. The ripple effect also engages the audience by visually engaging the audience, which is similar to the sudden change in shots shown in Kills Production.
- The lightning effect is then paralleled with the use of thunder as the screen goes partially white and blurry. This also makes the title look more visually engaging as it makes it out as if something is happening, rather than looking at a dark screen. This is also used in 'Kills Production' where the close up shot of the arm changing colour.
- The final shot is of the title, 'Dark Trees' where the typography is more simple compared to 'Kills Production'. However the link between them is that they use white coloured letters, highlighting the genre as horror.
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